Xbox/Microsoft
Microsoft unveiled its new Xbox One entertainment system last week. But the company didn't think to nail down the XboxOne.com domain name or @XboxOne Twitter account before the roll-out. It is currently fighting for the rights to control the brand's online presence.
Who owns "XboxOne.com," "XboxOne.net" and the @XboxOne Twitter account? It?s not who you think.
Microsoft filed a complaint last week with the National Arbitration Forum (NAF), the regulatory body that oversees internet domain names, asking that the sites associated with the company?s newly revealed Xbox One device be turned over to Microsoft. The case was first reported by the video game news site Fusible.
The case is currently listed in the NAF database as ?pending.?
This appears to be a case of ?cybersquatting,? where someone buys a domain name he or she intends not to use, hoping that eventually a company or person affiliated with the domain will be willing to buy it.
Currently, the XboxOne sites don?t go anywhere, and it appears a British man grabbed the URLs at the end of 2011, long before the Xbox One was announced.
In fact, Microsoft didn?t even register the Xbox One trademark until May 21, the day it launched the entertainment system in Redmond.
At this point, the complaint has likely been sent to the domain owner, who will have 20 days to respond after the complaint is accepted by the NAF.
Then the case could go to an arbitrator who would help the parties work out a deal. Microsoft could also sue the domain?s owner in the U.S. under the Anticybersquatting Consumer Protection Act, which was designed to protect corporate trademarks from being used to scam people by impersonating a company.
Facebook used the law earlier this year to successfully sue a group impersonating the social network on the site Fakebook.com, and it was awarded $2.8 million. Apple has also been aggressive in pursuing domain squatters.
Emily Parkhurst covers the technology industry for the Puget Sound Business Journal/TechFlash.
Source: http://feedproxy.google.com/~r/vertical_42/~3/8puMzLdaqaI/microsoft-doesnt-own-xboxonecom.html
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